The people behind Rural Finest
Rural Finest was founded by Jacopo Trasolini and Solange Troncozo. Jacopo was born and raised in Tuscany. Solange was born in Ecuador and grew up in Florida, in the United States. Together they bring a local eye on the Italian countryside and an international perspective on how guests want to travel today.
What drew them to this work is the nature of the territory itself: the views, the sunsets, and the atmosphere that countryside places hold when they are lived with care. The idea for Rural Finest took shape as a concept in 2023 and was formally structured as a startup in 2026 — a young company, grounded in more than ten years of experience in local tourism.
Why Rural Finest exists
Rural Finest was created to help guests enjoy authentic experiences away from mass-tourism circuits, without giving up a finest standard of stay — also in rural areas. The goal is simple: deep knowledge of the land, a carefully chosen network of properties, and stays that feel unique and exceptional.
Villa with Staff at the centre
Everything the brand offers revolves around one clear formula: Villa with Staff. Guests stay in selected countryside estates with morning staff for breakfast and housekeeping, the option of private chef dinners, cooking classes and experiences nearby, and events when the house suits them — coordinated by Rural Finest so quality stays consistent from property to property.
Selection, concierge, direct booking
Every villa in the network is selected with care. Guests have an included concierge to refine the stay, ask questions, and personalise experiences. Bookings are made directly with local partners, keeping the path short: fewer intermediaries, clearer communication, and a better price guarantee.
That direct relationship with the territory is what allows Rural Finest to promise something different from a generic listing site: people who know the places, and partners who deliver them in person.
Human expertise, powered by AI
Rural Finest combines a human approach with AI technology. Through Plan your stay, machine learning and local expertise work together to shape tailor-made itineraries — matching preferences, timing and the character of each destination.
Technology helps organise and personalise. Experience of the territory is what makes the recommendation feel right. That pairing is the Rural Finest way of planning a countryside stay.